A SIMPLE formula exists for writing about entrepreneurs: humble beginnings + fighting against the odds + eventual success = inspiring story. The fairytale profile certainly has its place, but entrepreneurship is a subject that deserves a bit more rigour. After all, it’s entrepreneurs that help create the future for the rest of us.
The significance of the subject doesn’t escape Eric Ries, the co-founder of IMVU – an online social entertainment website, in which users have literally created their own virtual world, including an economy. He is driven to improve the process of starting a business by getting under the bonnet – or hood, as the San Franciscan would say – of the process, as my interview with him (right) makes clear.
To read the full, original article click on this link: A wake-up call for entrepreneurship in the United Kingdom | City A.M.
