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Running a tech company and looking for Ruby developers? Got a “great idea” for a startup, and all you need is a programmer? Congratulations! You’ve just joined the 10,000 other geeks in the same coder-starved boat, especially if you live in a technology hub like Silicon Valley or New York City.

Many founders mistakenly believe money or perks are the answer to hiring programmers. Fortunately for the cash-strapped startup, that’s not the case.

Hunch founder Chris Dixon (one of the investors in my company, Contently) writes that the most important thing about recruiting programmers is understanding what motivates them: interesting challenges, talented coworkers, and working on software that gets used by a lot of people. Money and free Cheetos are great, but they come last.

To read the full, original article click on this link: 3 Secrets To Recruiting Tech Talent In Tough Markets | Fast Company