I had the opportunity to interview GE‘s Chief Marketing Officer, Beth Comstock, recently as she was on her way to the World Economic Forum in Davos, Switzerland. With the Global Innovation Barometer for 2011 just out, I wanted to probe a bit further on what some of the key takeaways were and to get some of her insights on the importance of governments and other members in creating thriving innovation ecosystems.
Here is the text of the interview:
1. Why did you create the Global Innovation Barometer? What were you hoping it would tell you?
At GE, we innovate on a global scale, every day. We thought it would be interesting to explore how executives in different countries view innovation and compare how those views align with how we see the world.
To read the full, original article click on this link: Innovation Excellence | Cultivating the Innovation Ecosystem
