When Jason Goldberg set out to raise a new round of funding for his flash sales site Fab.com, he dispensed with the usual PowerPoint presentations and instead gave potential investors a look at the crown jewels: the "dashboard" of real-time analytics that can instantly spot trends and enable the site to tweak its offerings on the fly.
The company soon closed a $40 million round of funding from blue-chip venture capitalists including Andreessen Horowitz.
Such is the allure of big data, a buzzword that refers to the newfound ability to collect and analyze massive amounts of information on almost every dimension of the human experience. In sectors ranging from retail to healthcare to social media, the promise of Big Data has venture capitalists salivating.
To read the full, original article click on this link: Venture capital sees big returns in big data - CNBC
