“Redefine Entrepreneurship”: It’s the “Who”, not the “What” that matters. cc: @Babson | gapingvoid

Our friends at Bab­son College have asked us to help out on their new cam­paign, “Rede­fine Entre­pre­neurship”.

It’s a sim­ple enough idea: If they can own a new idea of what entre­pre­neurship is, or at least, be a prime mover in the con­ver­sa­tion, then peo­ple will go to them to get a piece of the action. Good for the stu­dents and faculty, good for the brand and good for the sta­kehol­ders. Exactly.

Of course, the mea­ning of the word has been rede­fi­ned over and over many times already, from in its ori­gins in the Indus­trial Revo­lu­tion of yes­ter­day, to Sili­con Valley today, to India and China and Africa tomo­rrow. Lan­guage is orga­nic and fluid, after all, and to hope to come up with the all-encompassing, defi­ni­tive wor­ding for it, isn’t going to hap­pen in our life­time. The word already has a million defi­ni­tions, anyway.

To read the full, original article click on this link: “Redefine Entrepreneurship”: It’s the “Who”, not the “What” that matters. cc: @Babson | gapingvoid