When Chantel Waterbury came to pitch me back in August of 2010 for chloe + isabel, she started off the conversation with a simple description--that there were four other companies in her space each doing over a hundred million dollars of revenue and that, in total, they still made up a small percentage of the overall market. She told me a few assumptions about how much each of her merchandizers would sell, and within a couple of minutes I was super psyched about the potential for her business and the scale it could get to.
It should be pretty easy to tell whether or not something has the potential to be big within a short mental exercise. This is what is known as the "back of the napkin" approach. I know... it's a highly technical term so stay with me on this.
To read the full, original article click on this link: - Thisisgoingtobebig.com - Knowing your startup like the back of your...napkin.
