Microsoft and Google are developing web platforms combining the roles of social media and search engines – ‘social search’ – in moves that reveal a raging battle to harness cloud computing and combine the web’s most popular functions.
At a seminar on social media in Brussels on 8 February, Microsoft revealed that it is developing a ‘social search’ tool, called So.cl, currently in use at experimental stage primarily amongst the academic community.
Google Plus, which launched last autumn – and in January allowed users older than 13 years to join – combines the search giant’s usual engines with new social services and has been described as an attempt to rival the social network Facebook.
To read the full, original article click on this link: Web giants in silent battle for 'social search' supremacy | EurActiv
