Last year, from Silicon Valley to Wall Street, it was impossible to escape the concept of the "Lean Startup"--especially the great ideas espoused by the preeminent thought leader on the topic, Eric Ries.
Hundreds, if not thousands, of entrepreneurs embraced these tenets and joined the "Lean Startup movement." In addition to curbing costs, an entrepreneur would begin by creating their first "minimal viable product" to test that initial business idea. If it failed? No big deal! The strategy of launching quietly held that few people would even know about the product in the first place--and thus wouldn’t have been the wiser to its initial failure. Eventually, the goal was to achieve product/market fit--another Riesian commandment that equates to plowing through "build-measure-learn" feedback loops until one discovers that special (and monetizable) moment when a product and its market interest collide.
To read the full, original article click on this link: In Defense Of The Not-So-Lean Startup | Fast Company
