It takes about 15 minutes after your first whiff of tech startup success to receive the following proposition on weekly repeat:
I don’t have the money or expertise to turn my brilliant website idea into the next big thing, so I was wondering if you knew anyone who might build it for equity.
You don’t of course. Given the high volume or Zuckerberg-envy fueled ideas and low barriers to entry for creating their minimum viable prototype, any web developer or VC would be bonkers to back a founder unwilling to gather the necessary resources for getting it off the ground. No track record or traction? No dice. And that’s how it should be.
But what if you got far enough to understand where you should go next – dare I say, ‘pivot’ – just as you ran out of resources? Investors still don’t see the all-important traction necessary to jump in. Incubators are cliquey versions of the same, and your team could use some rounding out regardless. Somebody with an eye for scalable ideas on the brink of success must have the tools and talent to pull it off. That’s where Brand Knew has found its niche.
To read the full, original article click on this link: A Brand Knew Perspective on Startup Incubation | tech.li
