Reverse innovation, a growing trend in the developing world, is challenging the concept of traditional innovation by creating products and ideas in a new and thoughtful way.
Vijay Govindarajan, Professor of International Business at the Tuck School of Business, defines it as innovation that starts in poor countries and brought to people in wealthy countries.
To read the full, original article click on this link: What a Poor Man's Innovation Can Teach a Rich Country | Think Tank | Big Think
