If you are not one of the lucky few to work in one of the most innovative companies in the world, you’ve probably thought at some point “we really need to innovate.” Gijs van Wulfen provides practical advice on where to begin.
The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method.
A lot of people talk about innovative companies. All the management magazines and books refer always to the same select group of Apple, Google, 3M, Microsoft, P&G, BMW, Facebook, Virgin, Samsung, WAL-MART, Toyota, Amazon, INTEL, Starbucks and a few others.
To read the full, original article click on this link: We Need to Innovate. Now What? | Innovation Management
