It’s official: social media is here to stay, and companies late to jump on the social train are scrambling to snatch up the social butterflies of the online world to humanize their brands.
With the ad-skipping mentality and technologies available to customers today, soft-sell social marketing seems to be the saving grace of the advertising world. Customers now opt to do their own research instead of being bombarded with annoying, impersonal ads – so someone had better be at the helm when customers come calling. Employees are jumping at the chance to be that social helmsman, too. With perks like working from home or a coffee shop and bragging to their friends how they are professional Facebookers, social media jobs equate to a win-win situation and business is a boomin’.
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