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Founded by Rich Bendis

Michigan

I don’t have any children, but almost all of my girlfriends do. I remember a time early last decade when they were constantly shipping maternity clothes back and forth to one another to avoid spending money on an entirely new wardrobe. They could have used a website like Fashion Forward Maternity,  an online boutique that allows pregnant women to “borrow” maternity clothes without paying retail prices—and this year’s Michigan Business Challenge winner.

Forty-five teams competed in the 29th annual Michigan Business Challenge, a business-plan competition for innovative University of Michigan startups. What makes the competition unique is that it has four rounds and lasts about four months, with a March Madness-style process of elimination along the way. The final round has four teams giving a three-minute pitch to investors and U-M alumni, who then spend 20 minutes picking apart each idea.

To read the full, original article click on this link: U-M Business Competition Awards $90K to Student Startups | Xconomy