It doesn’t take a neuroscientist to know that the past two New England Patriots vs. New York Giants Super Bowl games have been emotionally charged for fans.
But it might take one to measure the more under-the-surface emotional responses to advertising throughout the games. That’s where Boston-based Innerscope Research comes in.
Founded in 2006, Innerscope is building its business around the notion that the traditional market research method of asking consumers questions doesn’t paint the full picture of their engagement with media.
To read the full, original article click on this link: From MIT’s Media Lab to Time Warner’s: Innerscope’s Biometric Tech | Xconomy
