Want to save nearly $800 the next time you purchase a new car?
A recently published paper co-authored by Jorge Silva-Risso, an associate professor of marketing at the University of California, Riverside’s School of Business Administration, can help you do that.
Through surveying more than 1,400 car buyers, Silva-Risso and his co-authors, Fiona Scott Morton, of Yale University, and Florian Zettelmeyer, of Northwestern University, found buyers could save about $800 if they find out what a dealer pays for a car, visit two dealerships, like to bargain and like to do research and price comparisons before making a purchase.
To read the full, original article click on this link: The science behind car buying | ScienceBlog.com
