There is a major, widely overlooked reason why many innovations that should succeed fail miserably.
Here’s an example, a big innovation failure that nobody foresaw. In the 1990s Michelin developed a revolutionary new kind of tire with sensors and an internal hard wheel that could run almost perfectly for 125 miles after a puncture. A light on the dashboard would notify the driver of the puncture, and the driver could then attend to the problem at his leisure. This would make customers’ lives much easier and much safer, and make lots of money for the company. The company built a powerful alliance with Goodyear to reach almost 40% of the world’s tire market with the product. It signed up Mercedes to put the tire on new cars, and other
To read the full, original article click on this link: Why Great Innovations Fail: It's All in the Ecosystem - Forbes
