I admit the news that kids’ virtual world Moshi Monsters had signed a record deal with Sony BMG was sort of interesting. After all, the game, which lets kids adopt their own pet monster, is really turning into a serious childrens’ brand — online, on Nintendo, in magazines, with jewelry and (of course) physical toys.
The service now has around 60 million users, and there are even rumors that parent company Mind Candy is considering an IPO. Great news. What record company wouldn’t want a little piece of that?
To read the full, original article click on this link: A plea to startups: kill your nonsensical stats — Tech News and Analysis
