Chris Dixon has one of the best posts I’ve seen on how startups should deal with the press. I added a few items in his comments, but thought they were worthy of sharing here.
I sit in a weird spot: although many consider me to be press, I also talk to a lot of other media outlets. I’m often quoted in national newspapers and magazines and regularly appear on TV. This happens partly because I have something interesting to stay; it’s also partly because I treat people how I like to be treated.
Here are my top tips for dealing with the press (including me):
Learn about the news outlet and the specific person you’re approaching. Every outlet has a specific feel and each person with an outlet has their own coverage area, interests, and motivations. Read their stuff and figure it out. Nothing will fall flatter than a bulk email sent to every “tips@” account that begins “Dear reporter.” Learn what each person values. In my case, I don’t really care that much about being first on a story. I add the most value when I do deep analysis. I’m a data and numbers guy; if you have those, I’m more likely to dig in.
To read the full, original article click on this link: 11 tips for entrepreneurs on dealing with the press | VentureBeat
