A dollar a month for razors, shipped to your door? Most thrifty guys and gals who wield a blade in the bathroom won’t need much convincing that that’s a good idea for a startup. But how to ensure that they hear about it, and that they have enough confidence in the company to sign up?
Simple: create a funny YouTube video — one with so much swagger, sight gags and bear costumes that it seems poised to go viral.
That’s the apparent strategy behind Dollar Shave Club, a startup from LA-based Incubator Science. The company just scored its first $1 million in funding from heavyweight VCs including Andreesen Horowitz and Kleiner Perkins. We wouldn’t be surprised to learn that much of that cash was handed over after a viewing of this video.
To read the full, original article click on this link: Is This the Best Startup Launch Video Ever?
