We all know the world has changed. Technology has brought more information into the palm of your hand today than could fill a room 30 years ago. Marketing has certainly changed. There are exponentially more media options and delivery channels than even 20 years ago.
However, one thing that hasn’t really changed is human nature, and that’s where I see young marketers making the same mistakes over and over.
Back in the day, which means about 1990 in case you’re wondering, direct marketing consisted of direct mail catalogs and letters, telemarketing, direct response TV (infomercials), and that’s about it. Since then, we have seen the rise of email marketing, highly targeted online marketing, mobile marketing, and much more.
To read the full, original article click on this link: Get Old Schooled: 5 Marketing Rules Every Young Entrepreneur Should Know
