I have been teaching an 8-week workshop on technology commercialisation this Fall, and in the course of developing its modules I had a pair of realisations. One, I myself am a startup. As I pass through this mid-life phase of re-invention I weigh certain considerations that any emerging company must resolve: defining purpose and worth and how to make it happen. Two, outlining my personal ambitions through the lens of a business plan – the likes of which my students are expected to create – is incredibly beneficial. There is a process to developing great ideas that matter, then making the leap from concept to market. Working through that process and setting the emergent strategy is equally beneficial for applied personal development; what I call intérpreneurship.
To read the full, original article click on this link: INSEAD Knowledge: When The StartUp Is You
