Creativity is the most essential skill for navigating an increasingly complex world — or so said 1,500 CEOs across 60 countries in a recent survey by IBM. And yet federally funded research and development — creativity, institutionalized — is down 20% as a share of America’s GDP since the late 1980s. Private R&D spending has also tailed off since then, when it brought us breakthrough innovations like laser printing, Ethernet, the graphical user interface, and the mouse. And that was just from one company’s private R&D engine, Xerox’s PARC. At the same time, experts fret that our public school system doesn’t foster enough creativity in our future workforce. All of which makes it easy to worry that we’ll run out of creative leaders producing creative goods. But I think the declinism is overwrought. And that’s because some of the best paths to encourage innovation are surprisingly simple.
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