So sometimes social media gets all the attention for being a shiner medium, but that doesn’t mean email is dead. Not by a long shot. In fact, according to a new survey from ExactTarget, its email NOT social media that customers seek out most for promotional messages. Interesting, right?
But hold that thought, let’s back up.
ExactTarget’s data comes from the 2012 Channel Preference Study, an ongoing research series that uses data collected through focus groups and online surveys to discover how real consumers interact with brands through email, Facebook and Twitter. None of this “theory” or “assumptions” stuff. They look at the real data behind what’s going on. For the 2012 survey, a total of 1,481 respondents completed the survey between January 27, 2012, and February 1, 2012, answering questions about overall Internet usage, devices owned, personal communication habits, permission, and purchase-behavior related to marketing. You can check out the PDF linked above for the full responses, but it was that last segment that I was most interested in.
To read the full, original article click on this link: Email Remains King For Promotional Messaging
