The advances in technology and the digital marketplace mean that creative enterprises have an opportunity to take their business from a local to a global market. We are a small market here in Tasmania, with a high level of creative talent and capability, within the relatively small market of Australia. Now is the time to take advantage of the business opportunities enabled by the National Broadband Network (NBN).
One of these opportunities will be an increased demand for creative and digital skills, a result of other sectors recognising the innate need to deliver their products and services online. This demand could include generating screen content, a web presence, e-commerce, digital marketing strategies, mobile platforms and applications.
Digital distribution channels are also changing the way artists broadcast their work while simultaneously expanding the way audiences interact with and consume art. As a result there will be an increased demand for creative digital content that tells stories, presents new talent and engages an international audience.
