Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Sony

THE lights dimmed. The crowd hushed. The teleprompters flickered.

Kazuo Hirai stepped up and flashed a winning smile: it was show time. The scene was oddly upbeat inside the Sony Corporation last Thursday as Mr. Hirai, the company’s new chief executive, faced the cameras. He outlined a strategy that, he vowed, would return the troubled electronics giant to profit.

“The time for Sony to change is now,” said Mr. Hirai, who formally took up the C.E.O. post on April 1. He posed for the cameras, one finger held high in a No. 1 sign. “I believe Sony can change,” he said.

To read the full, original article click on this link: How Sony Fell Behind in the Tech Parade - NYTimes.com