When we started Brightcove seven years ago, we expected a five-to-10-year transformation period until we reached a world of purely Internet-based, on-demand TV, motion pictures and “long tail” content. Sometimes it’s hard to see change happen when we are in the middle of it, but amazing to look back and see just how far we’ve come. I look at the past seven years as driven by three waves of innovation.
The first wave of TV transformation was the “Hey kids, let’s put on a show,” period of experimentation and naiveté. Return on investment wasn’t that important yet. In fact it wasn’t really possible. Audiences were too small and monetization infrastructure was not robust enough. It was in these early days when an innovator like Kenny Miller (of MTV Networks, at the time), could take a risk and learn from it, and another cable programming exec would ask in a meeting, “Do you think people really want to watch video over the Internet?”
To read the full, original article click on this link: Riding The Third Wave of TV Transformation | TechCrunch
