It’s simple. Any brand or business that has previously made use of traditional marketing techniques needs to make the transition into the social media space.
People now have the control over how, when and where they make purchase decisions, how they communicate and engage with brands as well as how they influence others’ feelings or perceptions about a brand.
Social media plays a pinnacle role in terms of helping companies get into their consumer’s mindset, understand how they want to be communicated with and actively engage with them.
To read the full, original article click on this link: 5 Tips for making sure you don’t screw up your social media strategy | memeburn
