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As director of the Stanford Technology Ventures Program, Tina Seelig has devoted herself to shaping--and sometimes breaking--young entrepreneurs' ways of thinking. Her new book, InGenius: A Crash Course in Creativity, maps the staggering array of factors involved in the creative process (you can read an excerpt here).

Seelig recently spoke with Fast Company about how to cultivate a creative ecosystem at work, why building a better mousetrap stops short of true invention, and how to finally start brainstorming effectively.

To read the full, original article click on this link: A Crash Course In Creative Breakthroughs | Fast Company