IF Procter & Gamble (P&G), the multi-billion dollar-earning diversified pharmaceutical giant can deliberately share product innovation secrets with its competitors, Zimbabwean firms should be comfortable to receive ideas from non-competitors. In fact, they must craft deliberate strategies to source and bid for these ideas.
To place the text of this article in context, we begin by publishing feedback from a Zimbabwean living in the diaspora. Part of the feedback reads: “I follow your articles with great interest and I’m inspired by your desire to see Zimbabwe produce world class entrepreneurs. I am sitting on web and mobile (phone) based ideas that can change the lives of ordinary Zimbabweans and other people around the world. Unfortunately, Zimbabwe lacks a synergistic approach to unleashing powerful ideas and building them into businesses.”
To read the full, original article click on this link: Harnessing ideas through ‘open innovation’
