T
here are misconceptions about how important branding it is to success, how much work it takes, and the best ways to approach it. But every company, from a fresh-faced tech-startup to Apple, knows good branding can make a product or service.
Branding is how you present your company — your name, imagery, reputation — to the world through logos, ads, marketing materials, websites, apps, and social media. Left-brained business types may see it as simple graphic design, like choosing a logo color, or as a mysterious art. But experts know successful branding is hard and the best results are based on research, facts, and a well thought-out road-map.
To read the full, original article click on this link: Six tips for creating a killer brand for your company | VentureBeat
