Your pitch video is more like a short film
You know how you’re watching TV and countless ads come on? Even though it feels like they go on forever, they’re actually only 30-60 seconds long! If we had a penny for the number of times we saw pitch videos that stretched to 8 minutes we’d buy a jet plane (and a Jacuzzi). Think of your pitch video as a mini promotional video about what you’re trying to do. Open with a quick personal testimonial, add a cool soundtrack, some graphics and presto, you’re good to go! Tip: Never go over 3 minutes.
Example: Box to the Fringe right away tells you what they’re raising for, presenting their project and telling you about their perks – in under 3 minutes!
To read the full, original article click on this link: 5 Rookie Mistakes in Crowdfunding | Indiegogo Blog
