The Segway PT is a two-wheeled, self-balancing battery electric vehicle invented by Dean Kamen. It was launched in 2001 in a blizzard of publicity. Yet it has failed to gain significant market acceptance and is now something of a curiosity. In this article Paul Sloane takes a look at what lessons to be learned from the failure.
The product is very clever. It works well. The company, Segway Inc., had tremendous funding and resources. The level of press and TV exposure was astounding. So what went wrong? What lessons about the success or failure of innovations can we learn?
To read the full, original article click on this link: A Lesson in Innovation – Why did the Segway Fail? | Innovation Management
