With a $100 billion IPO pending, it’s with confident defiance that Facebook has thumbed its nose at traditional web advertising models. On Facebook, despite their $5 billion 2012 forecasted ad revenue, you’ll see no prerolls, no rich media ads, no “punch the monkeys,” and no interruption. Facebook is leading the charge for a new generation of media companies who are building their businesses on “native” advertising models, a fundamental shift away from the traditional interruptive ad models that users have learned to ignore. Facebook’s commitment to native monetization signals significant change to come.
To read the full, original article click on this link: Five Ways Native Monetization Is Changing Silicon Valley | TechCrunch
