Years from now, will we look back and realize that Apple’s biggest innovation was not a device, but rather a physical gesture?
The right-to-left swiping motion used with Apple devices to sort through photos or to navigate certain apps is quickly altering how we seek and absorb information.
David Payne, chief digital officer of Gannett & Co. Inc., parent company of USA Today, delivered this point eloquently at the Mid-Atlantic Marketing Summit earlier this month. In his opening speech, he pointed out that the digital world changed when Apple introduced “touch” with the iPod and iPhone.
To read the full, original article click on this link: Apple's Biggest Innovation: The Swipe? - Forbes
