In the last episode of TechStars, we watched a pair of teams pivot toward new concepts and deal with the consequences of that decision.
In this episode, we’ll see why a good name and brand design can go a long way in selling a successful company. Some teams have developed winning products, but under less memorable names, which is why rebranding is sometimes a good idea.
A good product and a solid, engaging pitch is what will sell your company to customers, but a good name can get you in the door. If potential customers don’t feel inspired by its brand, a startup may lose that business before it gets a chance to sell.
