Healthcare entrepreneurs take note. Health insurer Independence Blue Cross has launched an innovation challenge to develop health IT, devices and education programs to encourage healthy behavior, according to a company statement.
It made the announcement at the kickoff of the country’s first StartUp Weekend Friday in Philadelphia at the offices of Venture F0rth, the event’s organizer. Among the issues it wants to tackle are promoting fitness, preventive medicine, healthy eating, childhood obesity, medication adherence and healthcare access for elderly. Among the criteria for entries are feasibility, sustainability and scalability.
