Turned down for a bank loan but determined to get her knitting book business off the ground, Shannon Okey joined the growing ranks of entrepreneurs raising start-up money online.
She sent out an appeal to her 7,000 Twitter followers and offered books, knitting designs and even a custom-knit sweater to people willing to pledge their support on the crowdfunding website Kickstarter.com.
Within a month, she'd raised $12,480 from 283 backers. Two years later, Okey has grown Cooperative Press into a six figure business.
To read the full, original article click on this link: Crowdfunding brings venture capitalism to the masses
