What strategies did women owned small business owners use to ride out the recession and how are they recovering in its aftermath? Cutting costs was the major focus for most, reports Small Business: Lessons of the Recession, a new study by the NFIB, Chase Bank and the Center for Women’s Business Research.
Here’s more of what they found:
Money matters: During the recession, 45 percent of women business owners said they had focused on cutting costs; 31 percent focused on increasing their sales. Overall, the majority on both sides felt they had made the right decision.
To read the full, original article click on this link: Women Owned Small Businesses Enduring The Recession
