Too many CEOs and other leaders today are uncertain about their role in executing strategy. Too often they relegate this and miss an important opportunity to perform the role of Chief Execution Officer. Unlike a traditional CEO, the Chief Execution Officer gets involved in the details of strategy execution by: translating the strategy into measurable objectives, sharing the story of the strategy with internal and external audiences, establishing a feedback system, and by aligning the reward and recognition system with strategy.
By not relegating the execution of strategy, the Chief Execution Officer can achieve consensus and commitment across the leadership team, establish and preserve the integrity of the strategy, and engage the work force. If done correctly, this approach and these achievements can greatly improve performance of the strategy. But for many CEOs, becoming actively engaged in strategy execution remains a challenge.
To read the full, original article click on this link: How Smart Leaders Translate Strategy into Execution - Randall H. Russell - Harvard Business Review
