It wasn’t so long ago that venture capitalists kept secrets. The young start-ups they backed certainly sought attention, but most venture capitalists operated under levels of secrecy typically reserved for Swiss banks.
Sequoia Capital, the prominent firm behind such tech behemoths as Apple and Google, and several other top venture firms stopped accepting investments from public institutions like the University of California system just to avoid having their financials disclosed to the press.
To read the full, original article click on this link: Venture Capital Firms, Once Discreet, Learn the Promotional Game - NYTimes.com
