There are different approaches to facilitating cultural change within an organization in order to promote innovation. Bengt Järrehult argues that the viral change, whereby successful changes are achieved through experimentation and then spread by different groups copying or adopting the change leads to faster and more long-lasting culture change.
More and more companies realize that the most important aspect to consider when pursuing a change towards a more innovative company is to look at the Innovation culture. The question is, how is this done in the “best” way and how do we know which is the most suitable culture for our company? What works for Company A does not necessarily work for Company B. Change to promote innovation is a constant process. Some say that “The only thing that is constant is change.” Hmmmm… I prefer “Everything has changed. Even Change has changed.” We change all the time. Change is not a one-off situation, it is ongoing and has a new look every day. Let us once again use metaphors to clarify the situation.
To read the full, original article click on this link: How to Change Innovation Culture the Fast & Viral Way | Innovation Management
