As Louis Pasteur once famously said, "Chance favors only the prepared mind." To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises.
"Creative ideas often come from unusual combinations," explains Steven Smith, professor of cognitive psychology at Texas A&M University. "The best solution is not going to be the thing everyone thinks of. It's going to be something unusual."
These unusual combinations, called "remote associations," are related ideas that may seem unrelated at first glance. They are the essence of creative thinking.
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