Who better to define “entrepreneurship” than the school that’s been ranked number one in entrepreneurship for 19 years in a row?
Earlier this year, Babson launched an advertising and marketing campaign designed to “extend the definition of entrepreneurship,” by asking the community at-large to visit their new digital hub — define.babson.edu — and share their thoughts on what the word means to them.
Since launching the campaign, Babson’s Chief Marketing Officer Sarah Sykora says more than 100,000 people have engaged in crowdsourcing the definition, whether it be to leave their own description or read other participants’.
To read the full, original article click on this link: How Babson’s Marketing Has Made the Word ‘Entrepreneurship’ Its Own | BostInno
