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STEVE INSKEEP, HOST:

And let's go next to Silicon Valley, California, with a program called NewME, or New Media Entrepreneurship. It's a boot camp to encourage women and African-Americans - two groups that are dramatically underrepresented among technology entrepreneurs. We've been hearing about it this week. Seven participants from across the country are sharing a house in San Francisco. They're getting coached on their business plans, and as Amy Standen of member station KQED reports, they're attempting to perfect the art of the pitch.

RACHEL BROOKS: Hi, everyone. My name is Rachel Brooks. I'm from Chicago, by way of...

AMY STANDEN, BYLINE: Rachel Brooks is standing in front of about 100 people at the Google headquarters in Mountain View. It's the second day of the NewME program, and she wants one thing. She wants the people in this room to like her company.