Building relationships takes time but growing and maintaining them long term takes perseverance, energy and purpose. Jack Trout, Ad Exec and Author of Big Brands, Big Trouble says:
“Marketing battles take place in the mind of a consumer or prospect. That’s where you win. That’s where you lose.”
We live in seriously disposable times. People outgrow their use for things and each other, sadly rather quickly. I always take note when people talk about following people and companies for a “long time.” That’s really hard to do today. So how do you build a long term following, loyalty and community? How do you win in the minds of the consumer?
