The “bottom of the pyramid” concept is the theory that even the poorest markets in the world can be revenue generating for companies if they tailor their product and packaging to these markets.
This concept was introduced by the Late Professor of the University of Michigan, C. K. Prahlad, in his book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits. Some well known examples of products that cater to these markets include micro-credit products and selling shampoos in sachets.
To read the full, original article click on this link: Selling to The Bottom of the Pyramid
