A major shift is underway from fixed to flexible lifestyles, from commute to communicate forms of consumption. The Millennials or Generation Y are at the heart of it, both by choice and necessity; but the impacts will be felt far wider as new technologies enable a more flexible, pick and mix approach to life and work. PUBLISHED: AUGUST 1, 2012 | BY: SHEILA MOORCROFT | 0 COMMENTS AND 5 REACTIONS IN: TREND ALERT What is changing?
We are living with what has been termed the golden triangle of technology as social, mobile and real time communications redefine almost every sector of the economy and create the connected consumer. Connected consumers are more likely, but by no means exclusively, to be in younger age groups. They use multiple screens in parallel, simultaneously and sequentially to shop, chat, watch TV, work, organise their lives, comment, share, decide.
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