McDonald's has blanketed America with its restaurants, but opening new locations isn't the only way the fast food superpower can grow.
There's one untapped part of the U.S. market that the chain is now aiming for: the length of time between 2 A.M and 5 A.M.
Less than 1 percent of total fast food traffic comes in during the "last unconquered frontier" for quick-service restaurants, according to an NPD report cited by Burger Business.
To read the full, original article click on this link: McDonald's Testing Breakfast After Midnight - Business Insider
