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Tim Berry: founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International

Small business owners rank creating a business plan right up there with writing the dreaded high school term paper, college thesis, and bar exam rolled into one, says Tim Berry.

Tim, who is founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International, says:

“Small business owners put off writing a plan because of the stupid mythology of the big formal BUSINESS PLAN that supposedly represents you in front of some feared imaginary judge and jury, a morph of bankers, investors, and the Spanish inquisition.”