Skyrocketing social networking and mobile usage has led many to speculate on the key business model for mobile-social services. The most common answer is local commerce. But, checking in is not becoming a mainstream activity (see chart) and local couponing experiments aren't working so well. In a research report from BI Intelligence, we analyze how another potential solution, social discovery, could become the future for mobile social-apps.
To read the full, original article click on this link: BII REPORT: Here's The Key To Making Mobile and Social Work - Business Insider
